Privacy Policy

Under the General Data Protection Regulation (or GDPR as it is more commonly known), we are required, as are all businesses that hold your personal data, to provide you with certain information in relation to the lawful grounds for our ongoing processing of your personal data.

To fulfil that obligation, we have put together a new privacy policy that clearly sets out how we collect and process your personal data, for what purposes we use your data, who the IT processing companies are that we need to partner with, the legal grounds of processing such data, how we keep your data secure and your rights in relation to such data.

    Fortis Sports Solutions LTD, Add a Fan and Hortonwood Laundry are committed to protecting your privacy and security. This policy explains how and why we use your personal data and to make sure you remain informed and in control of your information.
    From the 25th May 2018, Fortis, Add a Fan and Hortonwood will ask anyone requesting information or regular contact if they would like to ‘opt-in’. This means you’ll have the choice as to whether you want to receive regular updates from us, such as the newsletter and join our update list.

You can also decide:
• To stop receiving communications from us
• To update information
• To have your information removed(erased) from our systems
• To request a summary of what information we hold on you
We are also committed to keeping you informed in the unlikely event of a data breach.

We also promise that:
• We will not keep information for longer than we deem ‘absolutely necessary’
• That we hold a regular review of all data we process
• That we will never sell your personal data
• That we will only ever share data with organisations we work with where necessary and if its privacy and security are guaranteed.
• That we will supply you with a record of the information held on request.

You can decide not to receive communications or you can change how we contact you at any time. If you wish to do so please contact us by email info@fortissport.couk or by writing to Fortis, PR House, Hortonwood 30, Telford, TF1 7ET.

Any questions you have in relation to this policy or how we use your personal data should be sent to

  1. ABOUT Fortis Sports Solutions LTD and Subsidiaries Add A Fan and Hortonwood Laundry.
    Your personal data (i.e. any information which identifies you, or which can be identified as relating to you personally) will be collected and used by Fortis Sports Solutions LTD, company number 8601851. It may also be used by Add a Fan or Hortonwood Laundry our subsidiary companies.
    Personal data you provide
    We collect data you provide to us. This includes information you give when contacting us via our websites or by telephone or by personally visiting us to make an enquiry or make a purchase.
  • personal details name, email, address, and telephone for the smooth running of our legitimate business with you.
  • financial information if purchasing product. Payment information such as credit/debit card, please see section 8 for more information on payment security

Information we generate
We conduct research and analysis on the information we hold, which can in turn generate personal data. Section 7 (Research and profiling) contains more information about how we use information for profiling).

Also, as explained in Section 11 (Cookies and links to other sites), we may use third parties to help us conduct research and analysis on personal data (and this can result in new personal data being created).

We may collect information from social media where you have given us permission to do so, or if you post on one of our social media pages.

    We only ever use your personal data with your consent, or where it is necessary in order to:
    • enter into, or perform, a contract with you;
    • comply with a legal duty;
    • protect your vital interests;
    • for our own (or a third party’s) lawful (and ethical) interests, provided your rights don’t override these.

In any event, we’ll only use your information for the purpose or purposes it was collected for (or else for closely related purposes):

We use personal data to communicate with people, to promote Fortis, Add a Fan or Hortonwood Laundry. This includes keeping you up to date with our news, updates, offers, competitions and campaigns.
For further information on this please see Section 5 (Marketing).

We use personal data for administrative purposes (i.e. to carry on our legal business activities). This includes:
• fulfilling orders for goods or services , helping us respect your choices and preferences (e.g. if you ask not to receive marketing material, we’ll keep a record of this).

    We will never sell your personal data. If you have opted-in to marketing, we may contact you with information about our partners, or third-party products and services, but these communications will always come from Fortis, Add a Fan or Hortonwood Laundry and are usually incorporated into our own marketing materials (e.g. newsletters, blogs ).

We may share personal data with subcontractors or suppliers who provide us with services.
For example, if you order something from Fortis, Add a Fan, or Hortonwood Laundry your name and address will be shared with the delivery company. However, these activities will be carried out under a contract, which imposes strict requirements on our supplier to keep your information confidential and secure.

    From 25th May 2018 For example Fortis, Add a Fan, or Hortonwood Laundry will ask its customers to “opt-in” for all marketing communications.

This includes all our marketing communications services/activities at

Fortis, Add A Fan and Hortonwood Laundry.
This means you’ll have the choice as to whether you want to receive these messages
You can decide not to receive communications or change how we contact you at any time. If you wish to do so please contact

What does ‘marketing’ mean?
Marketing does not just mean offering things for sale, but also includes news and information about:
• our organisation and its activities
• benefits and offers.
• products, services and offers (our own, and those of third parties) which may interest and relevant to you.
When you receive a communication, we may collect information about how you respond to or interact with that communication, and this may affect how we communicate with you in future. See below.

The Fortis newsletter is provided as a benefit to subscribers. We send these out to all our subscribers (unless you specifically ask us not to) and you can choose to unsubscribe from general marketing communications at any time you choose.

    This section explains how and why we use personal data to build profiles which enable us to understand our customers, improve our relationship with them, and provide a better support and customer experience.

Analysis and grouping. We analyse our usage data to determine common characteristics and preferences using information gathered by Google Analytics. We do this by assessing various types of information including behaviour (e.g. previous responses) or demographic information (e.g. age or location).
By grouping people together on the basis of common characteristics, we can ensure that group is provided with communications, products, and information that is most important to them and improve site experience. For an example, this analysis recently highlighted that a large percentage of our customers were using their mobile phones to access our site so we have put more emphasis on a better mobile experience.

Profiling to help us understand our customer.

  • How often they open emails from us
    • How they respond to email correspondence
    • Length of engagement
    We collect information on preferences and interests (e.g. on different sports) so that we know what material you are mostly likely to be interested in.
    Anonymised data
    We may aggregate and anonymise personal data so that it can no longer be linked to any particular person. This information can be used for a variety of purposes, such as recruiting new customer, or to identify trends or patterns within our existing customer base.  This information helps inform our actions and improve our campaigns, products/services and materials
    We employ a variety of physical and technical measures to keep your data safe and to prevent unauthorised access to or use or disclosure of your personal information.
    Electronic data and databases are stored on secure computer systems and we control who has access to information (using both physical and electronic means). Our staff receive data protection training and we have a set of detailed data protection procedures which personnel are required to follow when handling personal data.

Payment security
All electronic forms that request financial data use the Secure Sockets Layer (SSL) protocol to encrypt the data between your browser and our secure servers.
If you use a credit card to make a donation or purchase something online, we use an electronic exchange of information for payment details to move securely to our payment gateway, Stripe, over a secure connection which we are not party to. Your payment details go straight to Swipe, whose privacy policy you can find here:
Our merchant service provider complies with the payment card industry data security standard. Counselling Tutor will never store your card details on any of our internal computer or network systems.
Of course, we cannot guarantee the security of your home computer or the internet, and any online communications (e.g. information provided by email or our website) are at the user’s own risk.

Our club shop store pages are hosted by Shopify Inc. They provide us with the online e-commerce platforms that allow us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and application systems. They store your data on a secure server behind a firewall. Shopify also uses Stripe as a payment gateway.

To see the Shopify Privacy Policy please visit

    Where we store information
    All Fortis operations are based in the UK and we store our data within the European Union. Some organisations which provide services to us may transfer personal data outside of the EEA, but we’ll only allow them to do so if your data is adequately protected. We have chosen the very best of partners to enable the safe and professional running of the Fortis website. They each have exceptionally high standards for keeping your data safe and protected whilst being used for legitimate business on our site.
    How long we store information
    We will only use and store information for so long as it is required for the purposes it was collected for. How long information will be stored for depends on the information in question and what it is being used for. For example, if you ask us not to send you marketing emails, we will stop storing your emails for marketing purposes (though we’ll keep a record of your preference not to be emailed).
    We continually review what information we hold and delete what is no longer required. We never store payment card information.
    We want to ensure you remain in control of your personal data. Part of this is making sure you understand your legal rights, which are as follows:
    • the right to confirmation as to whether or not we have your personal data and, if we do, to obtain a copy of the personal information we hold (this is known as subject access request);
    • the right to have your data erased (though this will not apply where it is necessary for us to continue to use the data for a lawful reason);
    • the right to have inaccurate data rectified;
    • the right to object to your data being used for marketing or profiling;
    • the right to complain to a supervisory authority; and
    • where technically feasible, you have the right to personal data you have provided to us which we process automatically on the basis of your consent or the performance of a contract. This information will be provided in a common electronic format.

Please keep in mind that there are exceptions to the rights above and, though we will always try to respond to your satisfaction, there may be situations where we are unable to do so.
If you would like further information on your rights or wish to exercise them, please contact We can provide you with a template ‘subject access form’ which includes guidance on how to make your request (and will help us respond more quickly). Please contact us for a copy of this.

You can complain to Carmen Lyndley – Nash using the details set out above. If you wish to make a complaint (which does not directly relate to your data protection and privacy rights), you can do so in accordance with our organisation’s complaints policy.

If you are not happy with our response, or you believe that your data protection or privacy rights have been infringed, you can complain to the UK Information Commissioner’s Office which regulates and enforces data protection law in the UK. Details of how to do this can be found at


We use cookies for the following purposes:
(a) eCommerce – we use cookies for the buying process. Without these cookies, We could not perform this process for you.
(b) Status – we use cookies to help us to determine if you are logged into our website.
(c) Personalisation – we use cookies to store information about your preferences and to personalise the website for you.
(d) Security – we use cookies as an element of the security measures used to protect our website and services generally.
(e) Analysis – we use cookies to help us to analyse the use and performance of our website and services.

(f) Authentication – we use cookies to identify you when you visit our website and as you navigate our website.
Cookies used by our service providers

We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at:
Managing cookies
Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
(a) (Chrome);
(b) (Firefox);
(c) (Opera);
(d) (Internet Explorer);
(e) (Safari); and
(f) (Edge)

Blocking all cookies will have a negative impact upon the usability of our website.
If you block cookies, you will not be able to use all the features on our website.

Links to other sites
Our website contains hyperlinks to other websites. We are not responsible for the content or functionality of any of those external websites (but please let us know if a link is not working)
If an external website requests personal information from you (e.g. in connection with an order for goods or services), the information you provide will not be covered by the Fortis  Privacy Policy. We suggest you read the privacy policy of any website before providing any personal information.

When purchasing goods or services from any of the businesses that our site links to, you will be entering into a contract with them (agreeing to their terms and conditions) and not with Fortis, Add a Fan or Hortonwood Laundry.
We use a third party provider, ‘The Newsletter Plug In’ to deliver our e-newsletters. Through this we gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see ( You may unsubscribe at any time which will remove your contact details from our newsletter database. You may also re subscribe whenever you wish via our website.
You’ll also find us on Facebook and Twitter, as well as Google+ and LinkedIn.

Here are their privacy policies:
Facebook Privacy Policy
Twitter Privacy Policy
LinkedIn Privacy Policy
Google Privacy Policy

    We’ll amend this Privacy Policy from time to time to ensure it remains up-to-date and accurately reflects how and why we use your personal data. The current version of our Privacy Policy will always be posted on our website.
    This Privacy Policy was last updated on the 20th December 2018